The growing popularity of experiential traveling for China Outbound travel has led to a shift in
search terms and posting habits on the microblogging platform, Weibo.Weibo has become a hub for travel content and is a important resource for understanding growing tourism trends. It includes travelers reading about new destination on DMO or NTO Weibo site produce engaging content that has attracted many.
Top 3 National Tourism Organization (NTO) Weibo ranking in January 2020 by number of viewers:
1. Visit Finland
2. Tourism Authority of Thailand (Beijing)
3. Japan National Tourism Organization
Tourism Authority of Thailand with Weibo account from its Beijing, Chengdu and Shanghai office is rank in top 10 in Weibo tourism industry.
In August 2019, Thailand was awarded as one of the “most anticipated and popular outbound tourist destination of 2019” due to its high-quality content and high click-through on the Weibo Page.
Weibo Top 10 Hottest Destinations (2019)
Australia, Dubai, Fiji, France, Germany, Italy, Singapore, Switzerland, Thailand, United Kingdom.
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