Wechat Success Strategy

Wechat is the most dominant social media app in China with over 1 billion users. 75% of the users check their Wechat app at least 10 times a day. It is a super app that includes chat, digital payment, ride-hailing and e-commerce.



Wechat is a great platform to raise brand awareness, connect with Chinese users directly. However, one of the challenge is to post good content consistently. Please do not think you will have many followers after you open a Wechat account. Many companies failed to do this.

We suggest you to have a "Official account" so users can follow you. You also need to have a clear strategy on what to post as your followers can easily unfollow your account.

Tips on posting your content: Amusing title, educational content, not sales pitch etc.

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